Award winning and leading provider of Sharia Compliant and Socially Responsible investment solutions

“I believe in socially
responsible investing”

Frédéric Oumar Kanouté
Simply Ethical client
Frédéric Oumar Kanouté


Simply Ethical is a leading provider of Sharia Compliant and Socially Responsible investments, and pension solutions for individuals. We were established in 2009 and are directly authorised and regulated by the Financial Conduct Authority. We are dedicated to making ethical investments the prime way of saving, so that people contribute positively to society, whilst investing to achieve their financial goals.

Our professional team has over 100 years of experience working in the financial services industry, which has included managing investments, creating and structuring investment solutions, raising finance and advising clients on various financial matters including investments, pensions, estate and tax planning.

Let’s work together to achieve positive social impact without compromising your financial goals.

Our services compared

Online Advice

I want online investment advice taking into account my investment objectives and risk profile.

Personal Advice

I need holistic financial advice and want my investments managed for me. Learn more

24/7 secure online access to your account

Actively managed investments

Advice on account types (GIA, ISA, JISA, Pensions)

Are existing arrangements (investments, ISAs or pensions) reviewed?

Advice on switching or transferring my existing investments, ISAs or pensions

Dedicated personal financial adviser

Annual review meeting with dedicated personal financial adviser

Investments that may be included in a portfolio

Funds & ETFs only

Funds, ETFs, investment trusts and listed shares

Accounts available

General Investment, Joint investment account, ISA, Junior ISA, SIPPs, Junior SIPP and other accounts

Minimum investment

Start investing from £1,000 plus £50 per month for General Investment Account and ISA. The minimum for pension is £5,000.

Start investing from £50,000

Ethical investing

We want you to achieve financial success through positive values and good ethics. Our investment screening is designed to help keep your money away from business sectors and activities that have an adverse impact on our society. By doing that, we encourage the growth of more sustainable ways of doing business which have a positive impact on our society. We believe such investments will not only appeal to the socially responsible investors but also to people of various faiths. Adherence to these principles means that the investments offered are compatible with the teachings of the Islamic faith, therefore are Sharia compliant. 

Our Ethical Committee reviews investments to ensure they meet to our Sharia Compliance and Socially Responsible investment criteria set in our Ethical Investment Policy Statement.

Seek investments

Medical briefcase


Medical solutions

Innovative technology

Clean energy

Sustainable products


Avoid investments

Tobacco & Alcohol

Gambling & Entertainment


Conventional financial services

Harmful products

Human rights abuses & Exploitation

Investment philosophy

Our investment philosophy is composed of six key principles that helps us deliver value for you.

How we achieve your financial goals


Always keep sight of your goals and targets

  • Understand your needs, objectives, circumstances and risk profile.
  • Clear and regular communication with you as our valued client.

Adherence to our Ethical investment values

  • All investments must be Sharia Compliant and Socially Responsible.
  • Ethical Committee reviews investments and monitors ongoing adherence to screening criteria.

How we invest your money


Entrepreneurial approach to investing

  • We focus on investment fundamentals – a great business model supported by capable management team, in a growing industry and good value.
  • We take a long term view.

Team based approach to investment decision-making

  • Our investment team determines the investment strategy and portfolio composition.
  • Our Investment Committee reviews the performance and composition of investments portfolios.

How we manage your money


Active management

  • Consistently monitor investments and make necessary changes in line with investment strategy.
  • Monitor changing market trends, emerging risks and new opportunities.

Prudent risk management

  • Adherence to our investment process, which demands rigorous investment due diligence to minimise risk.
  • Investment diversification, where suitable.

Meet the team

Faizal Karbani

Faizal Karbani

Founder & CEO
BSc (Hons), DipPFS
20+ years
Islamic Finance expert, Award Winner, Author, Qualified Financial Advisor, Chartered Accountant, Speaker, IFQ Trainer and more…
Learn more
Wasim Khan

Wasim Khan

Director & Financial Adviser
MA, BA (Hons), Chartered MSCI, DipPFS
10+ years
Advise clients, manage investments, heads up company strategy, proposition development, compliance and much more
Learn more
Stuart Hutton

Stuart Hutton

Chief Investment Officer
B.Sc.(Hons) Chartered FCSI, DipPFS, EFA
30+ years
Stuart is a Chartered Fellow of the Chartered Institute for Securities and Investments (CISI)
Learn more
Patrick Mahdi

Patrick Mahdi

Senior Financial Adviser
25+ years
Islamic Financial Planner, Educator and Trainer with extensive UK and international experience.
Learn more
Faisal Salim

Faisal Salim

Head of Marketing & Operations
BSc (Hons), Prince 2, Six Sigma
20+ years
Leads the marketing strategy and operational functions.
Learn more
Mujahid Rasul

Mujahid Rasul

Investment Analyst
MSc, MBA Banking & Finance, CFA Level 2
10+ years
Mujahid specialises in investment management, research and analysis, construction of management portfolios.
Learn more
Mufti Faraz Adam

Mufti Faraz Adam

Sharia Adviser
5+ years
Advise on Sharia compliance
Learn more


Wasim delivered some really interesting information to our Financial Guides about how Sharia compliant products work. Wasim’s presentation was really helpful for the Financial Guides who support people living with cancer.

Louise Dinsdale
Macmillan Cancer Support

Wasim was very helpful and instilled a strong sense of confidence in a newbie investor.

Procurement Consultant

Simply Ethical isn’t just about Sharia compliant investment solutions, although they are certainly one of the specialists in that field. Faizal Karbani has a wealth of experience when it comes to Islamic finance and Sharia compliant investments.

Legal Director
Head of Court of Protection

Excellent service. Friendly and approachable adviser, always get a prompt response from Wasim.

Mr Naseeruddin Shah

Great services for those conscious about their financial investments. As a total beginner, it has been a seamless and easy online advisory experience.

S. Amar
Online Advice Client

Wasim helped create a pension account. Made the process easy to understand and carry out.

Personal Advice Client