Holistic Financial Advice
We provide high quality financial advice on many aspects of wealth management, working with you to help you achieve your financial goals.
We are committed to bringing your financial goals to life.
We do not advise on defined benefit pension schemes, insurance, mortgages or any non-Sharia compliant financial solutions

Our advice approach
We take holistic approach to delivering personal financial advice by helping you at every stage of life – Whether that’s saving for a deposit on your first home, paying kids university fees, growing and preserving your wealth or provision for your retirement years. At Simply Ethical, we offer a personalised service and are committed to a long-term approach, offering valuable advice at the initial stage and then on an ongoing basis overtime as your financial needs and objectives evolve.
This service is suitable for those who want a dedicated financial adviser for initial and ongoing financial advice. The service offers comprehensive financial advice which may include a financial plan, reviewing existing investments or pension arrangements, advice on switching pensions, retirement planning and advice on suitable investment strategy.
Initial advice
We structure our initial advice in five key areas.
Financial review and plan
We help you do more with your money, with a tailored financial plan that’s clear, straightforward and the flexibility you desire. A financial plan is a structured, forward-looking roadmap that sets out your financial goals and the strategies to achieve them, taking into account your current situation, future needs, and tolerance for risk. Understanding how much you need to save, in what time frame and the most tax efficient way of saving.
At its simplest, a financial plan = where you are now + where you want to be + how you’ll get there. It brings together all aspects of your finances into one coordinated strategy. A financial plan is a comprehensive strategy that aligns your money with your life goals, helping you make informed decisions and stay on track over time.
We charge a fee of £750 for core financial plan (without cashflow planning) and £1,750 for comprehensive financial plan (with cashflow planning).
Note: This does not include investment portfolio advice fee. VAT may apply on above fees. Please note, this service does not include review, advice and transfer of existing investment arrangements (ISA, pensions etc) and/or advice on a suitable investment portfolio that meets your risk profile and objectives.
Core financial plan
- Exploration of personal and financial goals
- Exploration and discussion of different options and scenarios for your future
- Advice on cash management
- The best accounts (not providers) to make the most of your tax allowances, ISAs, GIAs and Pensions
- Recommendations to improve your likely financial future
- A written report to cover and explain every element
Holistic financial plan
- All of the above in core financial plan, plus the preparation of a lifetime cash flow plan
- Identification of any shortfalls in funding for your future life plans
- Full cashflow modelling to map out different financial scenarios
- A risk profile analysis to inform future investment decisions
Review and advice on existing accounts
We can help you review your existing investment or pension arrangements to help you understand them. It is crucial that your investment and pension arrangements are continuously reviewed to ensure that you are always receiving the best on offer at any given moment in time. There are many reasons why you may wish to review your current accounts (ISAs, pensions etc) whether it be compliance with your ethical values, poor performance, issues over the security of the pension scheme, or a need to improve flexibility.
At Simply Ethical, we can offer a comprehensive review of your investment and pension arrangements and recommend the most suitable solution or provider (platform) that meets your objectives. For reviewing and advice on your accounts, we charge the following standalone fee per account:
- £500 for reviewing and advice on suitable provider (platform) for Junior accounts, like JISA and Junior pension with funds & ETFs only
- £750 for reviewing and advice on suitable provider (platform) for defined contribution pension, investment accounts, ISAs and personal pensions with funds & ETFs only
- £1,750 for reviewing and advice on suitable provider (platform) for all accounts with direct equities, advanced SIPPs and SSAS
Note: This does not include investment portfolio advice fee. VAT may apply on above fees. For reviewing and advising on accounts with complex investments (EIS, LTAFs, unlisted and illiquid investments etc) we will charge 2% of investment value, subject to £1,000 per investment.
We can review and advise on
- Investment accounts, including
- Stocks and Shares ISA
- Lifetime Stocks & Shares ISA
- General Investments Accounts (GIA)
- Junior Stocks and Shares ISA
- Defined pension contributions, including
- Workplace pensions
- Personal Pension Plans
- Self Invested Personal Pension (SIPPs)
- Small Self Administered Scheme (SSAS)
- Junior Pensions
Advice on new accounts
Relevant if there are no existing accounts to be reviewed but a new investment account and/or pension is required. As your Financial Adviser, we can advise on a suitable provider (platform) for your account.
For advice and recommendation on a suitable provider (platform) for new accounts, we charge the following standalone fee per account:
- £250 for advice on on suitable provider (platform) for Junior accounts, like JISA and Junior pension with funds & ETFs only
- £500 for advice on suitable provider (platform) for investment accounts, ISAs and personal pensions with funds & ETFs only
- £1,500 for advice on suitable provider (platform) for all accounts with direct equities, advanced SIPPs and SSAS
Note: This does not include investment portfolio advice fee. VAT may apply on above fees. For advice on accounts with complex investments (EIS, LTAFs, unlisted and illiquid investments etc) we will charge 2% of investment value, subject to £1,000 per investment.
We can advise on
- Investment accounts, including
- Stocks and Shares ISA
- Lifetime Stocks & Shares ISA
- General Investments Accounts (GIA)
- Junior Stocks and Shares ISA
- Defined pension contributions, including
- Workplace pensions
- Personal Pension Plans
- Self Invested Personal Pension (SIPPs)
- Small Self Administered Scheme (SSAS)
- Junior Pensions
Investment strategy for growth
At Simply Ethical, we aim to help you make your wealth work for you. We are keen to see the value of your investments go up in the long term so that you meet your life objectives that are important to you – Whether that’s saving for a deposit on your first home, paying kids university fees or provision for your retirement years. As your Financial Adviser, we can advise and devise an investment strategy that helps you achieve your personal goals.
We charge £750 for recommending a suitable investment portfolio that is managed on a discretionary basis by our Investment team.
Note: VAT may apply on above fees. For advising on complex investments (EIS, LTAFs, unlisted and illiquid investments etc) we will charge 2% of investment value, subject to £1,000 per investment.
We can help with
- Advice on a suitable discretionary investment management solution:
- Collectives Managed Portfolio Service
- Comprehensive Managed Portfolio Service
- Bespoke Managed Portfolio Service
- Advice on a suitable investment portfolio that meets your risk profile and retirement objectives
Withdrawal strategy for income
Withdrawing money from investments isn’t just about taking cash out – it’s about doing it efficiently, sustainably, and with minimal tax impact. A good approach can significantly extend how long your money lasts. As your Financial Adviser, we can advise on a suitable withdrawal strategy so that you can enjoy your wealth.
It is advised that you discuss your plans to withdraw your investment with our Financial Adviser, so you are fully aware of the consequences of doing so. For some accounts like pensions, the decision to withdraw cannot be reversed and you may also incur tax charges that may be higher than you are expecting.
For advice on withdrawal strategy from your investment, we charge £950 plus VAT.
We can advise on
- Advice on income withdrawal from investment accounts and ISA’s
- Determine whether to take one-off or regular withdrawals and from which account(s)
- Tax efficient withdrawal strategy
- Advice on income withdrawal from pensions
- All Sharia compliant options to withdraw from your pension fund
- Taking tax free lumpsum and income drawdown
- Tax implications on pension withdrawals
- Money Purchase Annual Allowance (MPAA)
Ongoing advice
Ongoing financial advice is a continuous, long-term relationship between you and your financial adviser, where your finances are regularly reviewed, managed, and adjusted over time to ensure that you stay on track to meet your financial goals. You will have regular access to your adviser and their support team, allowing you to address new questions or concerns as they arise. Through regular reviews and ongoing advice, we ensure your investment strategy continues to support your evolving goals.
For provision of ongoing financial advice and support, our annual fee based on value of accounts we managed is tiered as follows: 0.50% p.a. on the first £3m, 0.35% p.a. on the next £5m and 0.15% p.a. thereafter. No one-off advice fee on additions to existing investments (covered by the ongoing advice fees) after the first year.
How we work with you
We work with you to establish a financial plan that focuses entirely on your objectives, suits your attitude to risk and has the flexibility you desire. We believe that to maintain a solid client-adviser relationship, regular communication with you is fundamental in achieving your objectives as you face ever changing needs and life changing events.
Engagement
You will have an initial meeting with an adviser to discuss your aims and learn about our services. We will clearly explain the services to be provided to you and agree how we work together to achieve your financial goals. Our fees will be made crystal clear.
Discovery
We start with understanding your financial circumstances and aspirations. We gather all the relevant information about your financial and non-financial situation. We will mutually define the personal and financial goals, understand your time frame for results and discuss the appetite for investment risk.
Research
We will undertake thorough independent analysis and research, including reviewing any existing investment arrangements you may have to then devise a suitable solution that can help achieve the set objectives.
Advice
Our advisers will present and go over the recommendations with you to help you understand them so that you can make informed decisions. The adviser will also listen to your concerns and revise the recommendations if needed.
Implementation
We will proceed with the necessary administrative work to implement the solution agreed. The implementation process is closely monitored to ensure efficiency, timely execution, whilst remaining aligned to the set goals.
Review
The performance of your investment portfolio will be monitored and managed on a discretionary basis as agreed with you. You will have 24/7 online access to view your investments and an annual review will be conducted to reassess your requirements.
Why advice?
The value of financial advice goes beyond just picking investments – it’s about improving long-term outcomes, reducing mistakes, and giving you clarity and confidence in your financial decisions
Speak to our team
You can book a free consultation with our team to learn more about our investment approach and how we can help you.

Faizal Karbani

Wasim Khan
Frequently Asked Questions
Simply Ethical provides restricted advice. We only consider and offer advice on Sharia compliant Investments and Pensions from the whole of the market. Please read our Ethical Investment Policy Statement for further information on our investment screening criteria.
Simply Ethical is not authorised to provide advice on transferring defined benefit pension schemes or schemes with protected benefits. Therefore, we work with Pension Transfer Specialists who advise on such schemes to help address our clients pension planning needs.
Please contact us to learn more about how we can help in this area.
Simply Ethical does not advise on unregulated investments. We only advise and manage investments that are suitable to your individual’s needs, objectives and risk profile.
Our advisory service ensures that you are seen at least once a year for a full financial review. We have found that in order to maintain a solid client-adviser relationship, communication is fundamental to ensuring that we adapt your investment strategy in line with your ever-changing needs and life changing events.
Our initial advice and implementation fee is based on the scope of advice and the value of assets we are asked to advise upon. The fee is normally deducted from initial investment or any existing accounts being transferred to us. Alternatively, you can our fees directly.
Our annual management fee is charged monthly in arrears and based on the value of your portfolio at the time of charging. You agree for the fees to be deducted from your account(s) with us.
Yes, VAT will be added, if applicable. Our VAT Registration Number is 342 3118 37.