Personal Financial Advice

Our advice process is designed to keep things simple and transparent. Communication is fundamental in dealing with your ever changing needs and life changing events.

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How we can help

Investing for your financial future

At Simply Ethical we aim to help clients make their wealth work for them. We are keen to see the value of your investments go up in the long term so that you meet your life objectives that are important to you – Whether that’s saving for a deposit on your first home, paying kids university fees or provision for your retirement years.

Understanding how much you need to save, in what time frame, the most tax efficient of saving and the investment choices you have and the associated risks are all factors to consider. As your Financial Adviser, we can advise and devise an investment plan that helps you achieve your personal goals. Our Financial Adviser and Investment Manager will work together to devise a suitable investment strategy that works for you. 

The value of investments and the income from them can fall as well as rise and are not guaranteed. The investor might not get back their initial investment.

Products we can advise on include

  • Investment including
    • Individual Savings Accounts, (ISAs)
    • General Investments Accounts, (GIAs)
    • Junior ISA
  • Personal Pension Plans including
    • Self Invested Personal Pension (SIPPs)

Planning for retirement

One of the key objectives of any retirement plan is the provision of adequate income in retirement. The state pension has been shrinking in relation to average earnings for years, therefore anyone seeking a comfortable retirement will need their own provision. Retirement for many will mean living on a smaller income than previously enjoyed, but through effective financial planning it is possible to minimise the change in financial circumstances.

We offer financial advice on all areas of investing for retirement, including personal pensions and self invested personal pensions and various others. We help you plan a retirement strategy which has the best chance of achieving your retirement objectives, suits your attitude to risk and has the flexibility you desire.

We can advise on:

  • Establishing your retirement strategy
  • Starting a pension
  • Wider savings and investments
  • Consolidating existing pension plans
  • Suitable investment strategy for your retirement portfolio
  • Taking income from your pension
  • Taking lump-sum withdrawals from your pension

Pension review and transfer

We can help review your existing pension arrangements and devise a bespoke retirement plan that meets your objectives. It is crucial that your pension arrangements are continuously reviewed to ensure that you are always receiving the best on offer at any given moment in time. There are many reasons why you may wish to review your current pension scheme whether it be compliance with your ethical values, poor performance, issues over the security of the pension scheme, or a need to improve flexibility.

At Simply Ethical, we can offer a comprehensive review of your pension arrangements and recommend the most suitable solution that meets your objectives.

We can advise on:

  • Existing personal pensions, including SIPPs
  • Existing defined contribution schemes
  • Consolidating existing pension plans
  • Suitable investment strategy for your retirement portfolio

Estate planning and tax

It is important for everyone to make a valid will and to review it regularly, particularly where personal circumstances change such as getting married or having children or grandchildren. Anyone who dies without a will is said to have died intestate, which means that the estate would be distributed in accordance with the ‘rules of intestacy’. This obviously will result in an estate not being distributed according to your exact wishes.

Having a will in place can ensure that your estate is distributed according to your wishes and allows you to  specify your funeral wishes, appoint guardians of your children if you died, possibly minimise inheritance tax liabilities and much more.

At Simply Ethical, we can introduce you to specialist in Islamic wills and trust to help meet your estate planning needs. For those seeking specialist tax advice, we can introduce you to tax experts.

We can introduce you to specialists in

  • Islamic will writing
  • Estate planning
  • Tax planning

How we work with you

We work with you to establish a financial plan that focuses entirely on your objectives, suits your attitude to risk and has the flexibility you desire. We believe that to maintain a solid client-adviser relationship, regular communication with you is fundamental in achieving your objectives as you face ever changing needs and life changing events.


Initial meeting to discuss your aims and learn about our services

We will clearly explain the services to be provided to you and agree how we work together to achieve your financial goals. Our fees will be made crystal clear.


Gather data and set goals and aims

We gather all the relevant information about your financial and non-financial situation. We will mutually define the personal and financial goals, understand your time frame for results and discuss the appetite for investment risk.


We prepare your financial plan

We will undertake thorough independent analysis and research, including reviewing any existing investment arrangements you may have to then devise a suitable solution that can help achieve the set objectives.


Present and discuss your financial plans

Our advisers will present and go over the recommendations with you to help you understand them so that you can make informed decisions. The adviser will also listen to your concerns and revise the recommendations if needed.


Implement the agreed plan

We will proceed with the necessary administrative work to implement the solution agreed. The implementation process is closely monitored to ensure efficiency, timely execution, whilst remaining aligned to the set goals.


Review your financial plan regularly

The performance of your investment portfolio will be monitored and managed on a discretionary basis as agreed with you. You will have 24/7 online access to view your investments and an annual review will be conducted to reassess your requirements.

Our fees

Our initial and ongoing fee is tiered within bands as follows:

Initial advice

Up to £100k
Between £100k & 1m
Above £1m

Subject to a minimum of £1,500. The fees above exclude VAT. VAT will be added, if applicable.

Ongoing advice

Up to £5m
Between £5m & 10m
Above £10m

Subject to a minimum of £750. The fees above exclude VAT. VAT will be added, if applicable.

Speak to our team

You can book a free consultation with our team to learn more about our investment approach and how we can help you.

Faizal Karbani

Faizal Karbani

Founder, CEO & Financial Adviser
BSc (Hons), DipPFS
20+ years
Islamic Finance expert, Award Winner, Author, Qualified Financial Advisor, Chartered Accountant, Speaker, IFQ Trainer and more…
Learn more
Wasim Khan

Wasim Khan

Director & Investment Manager
MA, BA (Hons), Chartered MSCI, DipPFS
10+ years
Advise clients, manage investments, heads up company strategy, proposition development, compliance and much more
Learn more

Frequently Asked Questions

Simply Ethical provides restricted advice. We only consider and offer advice on Sharia compliant Investments and Pensions from the whole of the market. Please read our Ethical Investment Policy Statement for further information on our investment screening criteria.

Simply Ethical is not authorised to provide advice on transferring defined benefit pension schemes or schemes with protected benefits. Therefore, we work with Pension Transfer Specialists who advise on such schemes to help address our clients pension planning needs.

Please contact us to learn more about how we can help in this area.

Simply Ethical does not advise on unregulated investments. We only advise and manage investments that are suitable to your individual’s needs, objectives and risk profile.

Our advisory service ensures that you are seen at least once a year for a full financial review. We have found that in order to maintain a solid client-adviser relationship, communication is fundamental to ensuring that we adapt your investment strategy in line with your ever-changing needs and life changing events.

Our initial advice and implementation fee is based on the scope of advice and the value of assets we are asked to advise upon. The fee is normally deducted from initial investment or any existing accounts being transferred to us. Alternatively, you can our fees directly.

Our annual management fee is charged monthly in arrears and based on the value of your portfolio at the time of charging. You agree for the fees to be deducted from your account(s) with us.

Yes,  VAT will be added, if applicable. Our VAT Registration Number is 342 3118 37.

We provide financial planning services for



Directors & executives

Medical professionals